ITF-2009: Russia digests tourist market of Taiwan
There was annual international tourist Fair ITF-2009 from the 30th of October to the 02nd of November in Taipei (Taiwan, China). Russia participated in the Fair for the second time and was presented by the national booth arranged by Partnership «The World without Borders ».
ITF – the only international tourist Fair conducted in Taiwan and every year it is becoming the more important event for tourist community of this Chinese region.
This year 58 delegations representing various countries of the world and regions of China participated in the tourist fair in Taipei. More than 210 thousand guests attended the fair at the same time more than 3 thousand of them were professionals of the tourist business. Notwithstanding the fact that ITF-2009 was carried out under terms of economic crisis it did not fall behind the one of the last year according to the number of visitors. Broad advertising-marketing campaign, proposing the various privileges and conveniences both for participators and guests of ITF, preceded the opening of the Fair.
Federal Agency for Tourism, tour companies ‘Soyuz Intour-K’ (Moscow) and ‘Neva’ (Saint-Petersburg), airline ‘Aeroflot –Russian Airlines’, Association ‘The World without Borders’ were represented at the Russian booth.
The Russian delegation carried out presentation of our country as destination for tour business-community of Taiwan on the 30th of October.
Representative of ‘The World without Borders’ presented tour potential of Russia and told about activity of the Association in promotion of Russia at tourist markets of countries of Asia-Pacific Region. Directors of ‘Neva’ Company acquainted with the concrete tourist product and routs in European part of Russia (Moscow, Saint-Petersburg), ‘Aeroflot’ Company awoke the interest of the visitors with the offered bonus programs and convenient flights from Taiwan to Russia via Hong Kong. The members of Moscow representative Office in Economic and Cultural Cooperation in Taipei were present at the event, The Head of the Representative Office Sergey Gubarev and his Deputy Ilya Semenov addressed the meeting with the opening speech.
Tourist market of Taiwan is quite original. High standards of life of the region population defines its quite high requirements to the level of service and safety, demand for individual tours prevails, their character and geography are peculiar, business tourism composes the large percentage.
Therefore guests of presentation were interested in the possibility of contacts exactly with the most reliable Russian partners. Taiwan tour operators showed an interest in establishment of business communications with tour companies from Siberia and Far East because popularity of ecological and fishing tours to Kamchatka and Siberia is quite high. Such programs have been of no public and mass interest for continental China so far.
In total during the work of the fair representatives of more than 50 Taiwan tour operator companies, 15 professional associations, numerous journalists, which the Russian delegation gave interviews to, attended the Russian mount. Particularly, the representatives of ‘Neva’ Company gave a large-scale interview about activity of its Company to the correspondent of International radio of Taiwan.
Participation in the fair ITF-2009 showed prospectivity of Taiwan outbound tourist market and, at the same time, necessity to take into account its specificity for the successful work at it. | 
